5 STRATEGIES ON HOW TO RETAIN YOUR ONLINE CUSTOMERS
The process of getting new online customers is usually more tedious than retaining customers who have previously purchased a product/services from you. Your chances of selling to an existing customer’ is more than 50%, while the chances of selling to a prospective client is less than 20%. More so, it is a lot less expensive to keep current customers than to acquire new ones.
Statistics have shown that there are no one-off tactics in retaining current customers. However, to retain existing customers, you must understand their journey. That is, you need to consider the customer’s full life cycle. Although the customer’s life cycle is not a straight line, however, you still need to appeal to your customers at every step. That’s how to keep a customer for their entire life-cycle.
In this article, I will be sharing with you some of the proven methods that can help you retain your online customers.
1. Personalize your customers’ experience
Each of your customers has unique characteristics, interests, and needs. Thus, none of your customers should be treated in the same manner. The secret is knowing what appeals to each one of your customers and let their actions do the talking. Based on their interests, you can personalize their experience by email campaigns, page visited on your website and so on.
2. Interest-targeted email marketing
Email marketing is one of the most effective ways to retain your online customers. It will not only allow you to successfully communicate but will also enable you to stay on top of their mind. By so doing, you will be their go-to “plug” when the need for your products/services arises.
3. Organize a reward program from time to time – Organizing a reward program is an act of showing your loyal online customer’s that you actually care about them. The reward system could be in the form of taking certain percentages off their total purchase, free shipping, or a free gift, to name a few. Ultimately, the whole idea of this is to give back to your customers who have given to you.
Furthermore, it is also a quick and easy way to show your customer you care and want to provide great service.
4. Create an active online campaign community
Another major step in retaining online customers, just like every other business, is by building relationships. By creating an active online campaign community is one of the ways you can engage and stay in touch with your customers. Most importantly, taking part in the conversations and your community you will build more authentic relationships with prospective and current online customers.
Also, read how businesses can acquire new customers.
5. Provide great customer service
My reason for listing customer service as the final tactics was intentional, not because it is less important but because it holds the key to every successful business. None of the other tactics would matter if your customer service is poor. Hence, great customer service should be sprinkled into every tactic. In other words, it all boils down to providing great services to your customers.